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We have something a bit different planned for the May event this year. Instead of a set of presentations we’re going to have a panel discussion focused on issues commonly faced when running a mobile business. Details:
- What: May 2008 Mobile Monday (Running Your Mobile Business)
- When: May 5th, 2008 7:00pm
- Where: Microsoft SV Campus, 1065 La Avenida St. Building 1, Mountain View, CA 94043
- Who: Anyone interested in mobility
- Cost: Nothing!
This should serve as a good preview of the kinds of topics we’re going to be hitting at the Mobile 2.0 event this year. We’re bringing together a bunch of folks who have been working in and involved with the industry for a long time to help “map the minefield” that is doing business in the mobile ecosystem. How do you make the decisions around how to bring your service to market? Who are all the players that get involved and how do you handle them? As well as some case studies from past and present companies that we can have discussions around. Thanks to the organizers of the event, who we’ll be hearing from the day of:
- Gregory Gorman
- Greg Franklin
- Jason Devitt
- Peter Vesterbacka
And many thanks to Microsoft for providing the meeting space and food. Hope to see you all there! - Mike
This month’s event, “Optimizing the Mobile Experience and Increasing Visibility with Social Search and Mobile Analytics” is sponsored by taptu.
Bryson Meunier, Resolution Media: To demonstrate how rapidly the mobile web and mobile search is developing these days, ten months ago David Harper said at the Mobile Monday NY dedicated to Mobile SEO:
“There is a real lack of analytics, as far as traffic or benchmarks. Many analytics tools don’t understand mobile traffic.”
Today, however, there are many analytics packages in place to optimize mobile campaigns, including Amethon, Bango, Mobilytics and Quattro Wireless. The fast-paced world of mobile search has also brought Taptu to the forefront in the last six months with their mobile social search engine, which many have called a serious competitor to Google in mobile search.
Other variations in mobile search and discovery are also emerging in the US, such as QR codes and mobile visual search. For webmasters, search engine marketers and advertisers still thinking of mobile optimization in terms of links, title tags and traditional web analytics, there is much to learn today about the opportunities available in the medium.
Fortunately, Mobile Monday NY is hosting a free event on April 28th to discuss the new opportunities available in mobile search and discovery since that Mobile SEO panel just ten months ago. How can marketers best leverage social search and mobile analytics to bring visibility to their brand today? Representatives from several companies active in mobile analytics and social search, including Amethon, Bango, ESPN, Quattro Wireless, Mobilytics, Resolution Media, TigTags, and taptu, will be on hand to discuss. | RSVP here
- Bryson Meunier, Resolution Media
- Dean Collins, Amethon
- Joe Cuccinelli, Quattro Wireless
- Dan Mason, ESPN Mobile Web
- Adam Kerr, Bango
- Greg Harris, Mobilytics
- Stephen Ives, taptu
- Stan Wiechers, TigTags
Monday, April 28 2008 at 7:00 PM (until 9:00 PM)
Time Warner Center – Shops at Columbus Circle
10 Columbus Circle, 3rd floor
New York City, New York 10022
At the intersection of Broadway, Eighth Avenue, Central Park South and
Central Park West.
Subways to Shops at Columbus Circle: A/C, 1/9, B/D
to 59th Street/Columbus Circle
Cost: FREE, please just RSVP here.
For sponsorship and participation please email lubna [dot] dajani [at] mobilemonday [dot] net.
About Bryson Meunier
Bryson is the Product Champion for Natural Search at Resolution Media, an Omnicom Media Group Company. His position gives him the opportunity to drive SEO strategy for some of the world’s top brands, and to share some of his learnings at BrysonMeunier.com. Special interests include linguistics, semantic search, and all types of content syndication strategies, including mobile SEO and video search optimization. He has previously reviewed the major mobile analytics vendors in his Mobile SEO’s Guide to Mobile Analytics