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JULY 28th: The Viability and Monetization Potential of Social Networks

UPDATE: Watch tonight’s event at

The third session of our Ubiquitous Web series –  the Viability and Monetization Potential of Social Networks.

Monday July 28th, 2008 at 6:45PM

Samsung Experience Center, 10 Columbus Circle, NYC

Please RSVP here.

Free, as always.

Dear NY MoMo-ers and friends….

MobileMonday New York invites you to join us on Monday, July 28th at 6:45PM at the Samsung Experience Center for an expert-panel discussion around the initial findings of Stratemerge’s study on social networks and debate the findings’ potential market implications.

Following the event Nokia is sponsoring  a wine reception to follow at the Landmarc  which is also located on the third floor of  10 Columbus Circle.


  • Lubna Dajani, Founder & CEO, Stratemerge


  • Ben Boissevain, Managing Partner, Agile Equity
  • Jennifer Byrne, Director, Digital Media Verizon
  • Daniel Cohen, Vice President, Business Development, Dada
  • Kendra Commander, Head of Mosh Business Programs, Nokia
  • Keith Katz, Vice President of Marketing, Cellufun
  • Ari Zoldan, Founder and CEO, Quantum Networks, LLC


  • Deepak Das, Co-founder, Mobow
  • Rachel E Wilde, Vice President of Marketing and Sales, Next2Friends
  • Ted Morgan, CEO, Skyhook Wireless

About the study:
Stratemerge is currently conducting a study to assess the viability and monetization potential of social networks focusing on the mainstream segment of consumers that represents 50% of US and EU markets. This segment is categorized by consumer behavior rather than age or gender.  These are consumers who have been found to be emotionally and financially compelled by simplicity and relevance in technology they choose to buy. They view their mobile devices primarily as a way to communicate and stay connected with their relationships. They expect value and reliability in devices and services that they purchases. Many of us fit perfectly into this segment or at least know someone who does.

Many thanks to the many of you who have already responded to the online survey portion of the study which can still be found here. The online survey will remain open for two more weeks.  You are welcome to take part of the online survey portion of the study. A findings report will be made available to all participants in the month of August 2008.

Thank you for your continued support and contributions. As always those of you who are interested in sponsoring MobileMonday NY, or have particular interest in this topic, please reach out to us directly.

We look forward to seeing you on the 28th.

Respectfully yours -
Lubna Dajani and David Harper
Founders, MobileMonday New York


July 2008 Meeting Details

We’re back for July!!! Coming fresh off a three day 4th of July weekend everyone should be energetic and revitalized. Here are the essential details for the meeting:

  • What: July 2008 Mobile Monday (Metrics and Analytics)
  • When: July 7th, 2008 7:00pm
  • Where: Microsoft SF Campus, 835 Market St, 7th floor, San Francisco, CA 94103
  • Who: Anyone interested in mobility
  • Cost: Nothing!

There’s been a lot of talk about analytics for mobile properties, and more numbers are making it out into public forums for wider scrutiny. We’ll hear from a few different folks helping to make that happen: AdMob will give a demo of their new analytics offering, Opera will share some about the motivation and learning that’s come from the State of the Mobile Web Report. We’ll also have a panel discussion moderated by Matt Marshall from VentureBeat. The goal is to try to pull some overall understanding of how the mobile web is progressing, and what a publisher can do to understand their position and role in the market as a whole.

The folks from VentureBeat helped me put together the plan for this month’s meeting and worked out the details for the meeting space. They have a conference of their own coming up at the end of July that looks like it should be fantastic. I already posted to my personal blog about it, but here’s some info about the conference directly from them:

MobileBeat2008 is a conference, July 24, that will explore new opportunities emerging in the mobile industry, presented by VentureBeat. With new entrants such as the 3G iPhone and its slick browser, and Google’s open Android project, together with the emerging openness among the carriers, there’s never been as much opportunity for innovation – and for making money.

Speakers include Rich Miner, of Google’s Android project, to Matt Murphy, of the iFund; also speaking are principals from the newly announced RIM (Blackberry) Fund, Verizon, Nokia, Loopt, AdMob, Accel Partners, Norwest Venture Partners, Redpoint Ventures, and many more. Tickets are limited and going fast, so go to to register or to learn more.