Mobile Monday America Mobile Monday Everywhere


Presentations from November 16th

Here are the presentations from last week’s event on mobile in emerging markets.

We used PollEverywhere to choose an audience choice award. The winner is Ruma!

Also a big thanks to Ted Chan and Itay Sharfi and MoMIT for their great work organizing this event.


“Mobile Marketing Apps – Designing Branded Experiences” – Mon, 11/16 @ 6pm @ TechNexus

Please join us for the next gathering of mobile industry professionals & enthusiasts on Monday, November 16, 2009. Reserve the date in your calendar now!

Please RSVP so we can get your name on the security list and plan refreshments, courtesy of our host, TechNexus.


Date: Monday, November 16, 2009
Time: 6:00 pm – 7:30 pm
Topic: Mobile Marketing Apps - Designing Branded Experiences
Presenter: Luigi Greco, Co-Founder & Managing Partner, 01 Design
Location: TechNexus, 200 S. Wacker Drive, 15th Floor, Chicago, IL 60606
Location Notes: Participants must sign-in at the reception desk on the first floor. Picture ID required. Take the elevator up to the 15th Floor.
Directions & Parking: Please see the “Getting Here” page on the TechNexus web site for details.


6:00 pm – Sign-In / Light refreshments
6:15 pm - Quick introduction of the TechNexus startup incubation space
6:25 pm - Featured Presentation by Mr. Greco
7:30 pm > Refreshments / Networking

Presentation Synopsis for “Mobile Marketing Apps - Designing Branded Experiences”
Luigi Greco, co-founder of 01design, will showcase the 01design approach in strategic mobile & brand design for consumer brands. Over the last five years, 01design has developed apps for the iPhone and other mobile platforms for a wide portfolio of premium brands targeted to a range of consumer market segments. Using the case study format, Mr. Greco will discuss strategies for designing compelling branded mobile experiences, share some lessons learned, and touch on important issues such as marketing/branding goals, metrics and strategy.

About The Presenter
Luigi Greco plans and develops ideas for marketing and promotion activities using digital media and mobile devices; he also defines products and brings them to the market. He has worked on a wide range of projects for MTV, Dolce & Gabbana, IBM, Salvatore Ferragamo, TIM, Telecom Italia, and the Italian government.

Featured in the Adobe Magazine and Adobe in the International case study for MTV and D&G mobile projects, Luigi co-founded 01design. Working since era as a new media designer and mixing his technical skills in this field with a unique, multi-perspective approach and knowledge that stems from a solid background in communication and new media studies, Luigi shared the vision of the mobile business with 01design with an “open garden” approach, trying to develop communication formats capable of helping global brands to start establishing a unique one-to-one marketing communication approach that turns the third screen into a real communication medium

About 01design
01design is a mobile application development and interaction strategy agency that provides custom content for brands. Customers include MTV, Dolce&Gabbana, AC Milan, Adobe, NOKIA, BNL BNP - Paribas, BancaSella, Gambero Rosso, Mondadori Group, TIM, TelecomItalia, AirOne, Alitalia, World Swimming Championships 2009, Committee for Formula One Racing in Rome, and Jamba.

01design is a pioneer and multi-awarded mobile agency based in Europe and has a unique team of strategists and developers that helps clients understand the mobile scenario. 01design provides marketing and technologies in order to reach the customer target goals using mobile 24/7 access platforms.

In the last five years 01design has developed a strong network of partnerships, experiences, and relations in the mobile industry with companies such as Adobe, Apple, Nokia, Opera, SonyEriccson, and more.

Additional Notes

  • Please note the security restrictions listed above for gaining access to the building and plan accordingly.
  • Light refreshments will be provided, so help us plan by confirming your attendance online as soon as possible.
  • Special thanks to TechNexus for hosting this event and sponsoring the refreshments.

Mobile Phones for Social Impact – November 16th

Within the next three years, another billion people will begin to make
regular use of cell phones, continuing the fastest adoption of a new
technology in history (source: MIT Next Billion). Organizations such
as Grameen Phone have shown how mobile phones can provide a positive
impact in the developing world. In many regions, mobile phones provide
the first connectivity to the outside world and enable such diverse
services as: money transfer, medical record keeping, commodity price
updates, literacy education, and election monitoring.

Join some of the pioneers in this space as they discuss the challenges
and opportunities of using mobile phone technologies to improve
people’s lives throughout the world.

Time: Monday, November 16th, 6.30pm. Presentations lightning round
will start at 7pm.

Where: MIT Sloan, E51-115, Wang Auditorium – 2 Amherst St, Cambridge.
More information at

Cost: Free, but you need to register at

Mobile entrepreneurs: This event is for you! If you would like to have
a short pitch on how your company/organization is using mobile phones
to create social impact, please fill out your details at

Speakers for the event:
Assured Labor – Siddhartha Goyal
Moca Mobile – Ted
MDNet – Craig Edelman
Zaca – Geoff Groesbeck
G8Wave – Jeff Ostiguy
Ruma – Aldi
Dinube – Jonathan
Txteagle – Nathan Eagle