Mobile Monday America Mobile Monday Everywhere


1/11 Event: Virtual Goods and Micropayments on Mobile and Beyond

The next Mobile Monday Silicon Valley event on January 11 (register now before we sell out) will feature a panel discussion on the booming, $1 billion market for virtual goods. Our panelists, including executives from mobile payment platforms, game publishers and application developers, will discuss how they have successfully generated revenue with virtual goods, challenges presented by this new model for monetization, and their views on how the market will evolve in 2010.

This event is possible thanks to generous sponsorship from Hi-media. Details on the company are below.

Lex Bayer - General Manager Payments Business, Playspan
Doug Bewsher - CMO, Mig33
Mark Curtis - CEO, Flirtomatic
Steven Lurie - General Manager Mobile, Zynga
Pooj Preena - CEO, Hi-media USA
Justin Smith - Founder, Inside Network (moderator)
Roger Wood - CEO, Orca

Location: W Hotel San Francisco (kinda awesome.)
Date: January 11th at 7 pm, doors open at 6:30 pm
Cost: Free - but registration is required to attend. (costs you nothing!)
Cocktails: provided (and you get free drinks!)

We are looking forward to seeing you there!

About Hi-media

Hi-media is an on-line media group, content publisher and provider of services designed to grow, retain and monetize Internet audiences. Our unique business model covers the entire media value chain and generates two revenue streams: sales of Internet advertising via our internal and external network, revenues from providing micropayment solutions to on-line publishers. Now, with an enhanced range of mobile services, Hi-media is pursuing its strategy of becoming a major player in all digital media and services.
Due to the overwhelming growth of virtual goods and the increasing need for online monetization, Hi-media is extending its business to the United States where it has set up operations for Hi-media USA in San Francisco, led by tech industry veteran Pooj Preena.

The group which operates in 9 European countries, USA and Brazil employs more than 500 people and posted in 2008 135 million euros in sales (excluding AdLink). Independent since its creation in 1996, the company is listed since 2000 on the Euronext Eurolist Paris (Eurolist C) and is included in the SBF 250, CAC IT and CAC Small 90. ISIN code: FR0000075988. Hi-media qualifies for FCPI as it received the OSEO label of “innovating company.”


“I have an Idea, now What?” – Mon., Jan 18 at 6 pm

Please join us for the next gathering of mobile industry professionals & enthusiasts on Monday, January 18, 2010, at 6:00 pm. Reserve the date in your calendar now!

Registration is FREE but please RSVP early so we can better plan refreshments and nibblies courtesy of our host, McDonnell Boehnen Hulbert & Berghoff:


Chicago has a growing community of mobile entrepreneurs and startups. “I have an Idea, now What?” focuses on different ways to protect your intellectual property (inventions) during all stages of development. An overview of available types of protection including Confidential / Non-Disclosure Agreements, Patents, Trademarks, Trade Secrets, and Copyrights will be discussed, including advantages and strategies for each. This is an important presentation for entrepreneurs, developers, designers, sales & marketing, and anyone else thinking of starting a company — whether or not it has a mobile focus.


Date: Monday, January 18, 2010
Time: 6:00 pm – 7:30 pm
Topic: “I have an Idea, now What?”
Presenter: Joe Herndon and Atanu Das
Location: McDonnell Boehnen Hulbert & Berghoff, 300 South Wacker Dr., Chicago, IL 60606
Location Notes: Participants must sign-in at the reception desk on the first floor. Picture ID required.
Directions: Please see the McDonnell Boehnen Hulbert & Berhoff web site for details. Union Station is a block away; Quincy/Wells is the nearest El, and the building is well served by buses. 
Parking: There is parking across Wacker Drive immediately next to 311 South Wacker Drive. Less expensive parking is available near Union Station across the Chicago River at Jackson & Canal Streets.


6:00 pm – Sign-In / Light refreshments
6:30: Featured Presentation by Messrs. Herndon and Das
7:30 pm > Refreshments / Networking


Joseph Herndon and Atanu Das are patent attorneys at the law firm of McDonnell Boehnen Hulbert & Berghoff LLP (MBHB). Mr. Herndon is a partner at MBHB with experience in all areas of patent and trademark law practice including patent prosecution and litigation work. Mr. Herndon represents Fortune 500 companies that span a diverse range of technologies including telecommunications, mobile Internet platforms, computer networking, aerospace/automation and control, semiconductors, consumer electronics, and universities as well as individual inventors. Mr. Das is an associate at MBHB with experience in preparing and prosecuting patent applications, conducting legal research, and providing technological advice in support of validity, infringement and patentability analyses, and litigation in electrical engineering , computer networking, telecommunications, mobile technology, and electro-mechanical matters. Prior to embarking on his legal career, Mr. Das was a systems engineer at a major telecommunication equipment manufacturer, where he focused on drafting specifications for data networking and telecommunications products.


Mobile Monday announces 3rd annual Philadelphia DEMO Night

Applications are now open for Mobile Monday Mid-Atlantic’s 3rd annual DEMO Night, to be held in Philadelphia on January 25th, 2010.
Date: January 25th, 2010
RSVP: RSVP now to reserve your ticket, as seating will be limited. $7 admission in advance, $10 at the door. Students free. (Admission fee is used solely to support Mobile Monday event programming.)
Where: The Hub at Cira Centre

Philadelphia PA,5:30PM – 8:30PM.

One of our most popular events of the year, DEMO Night gives mobile-related businesses from the Mid-Atlantic region the chance to present their products, innovations or business ideas to an audience of local and national industry experts, entrepreneurs, investors and media.

Each shortlisted company will be given the floor for five minutes, after which a vote will be cast to determine the winning firm.

Application is free, and the shortlisted firms will be selected by the Mobile Monday Mid-Atlantic board based on innovation, originality and commercial viability.

Companies featured in previous DEMO Nights include (acquired by NAVTEQ/NOKIA); Smarter Agent (recently raised $15 million in venture capital); and PhindMe (acquired by Movitas).

To apply for one of the DEMO Night spots, simply download and complete the application form by Friday January 15th 2010.


Life without a Wallet – Blog Recap

Entrepreneurs, wireless mobility executives and technology professionals gathered at the state-of-the-art Cira Center on November 2nd for the latest Mobile Monday Mid-Atlantic networking event, “Mobile Commerce: Life without a wallet.” The event explored the concept of a ‘cashless society’ where wallets disappear and consumers use their phones to make purchases, manage bank accounts, pay bills and conduct a wide range of financial transactions.

The event featured experts from all facets of the mobile spectrum debating the present and future of mobile commerce.

Harold Hambrose, CEO, Electronic Ink, and author of “Wrench in the System,” opened with remarks concerning the importance of design considerations when developing technology. He demonstrated the struggle between engineering and designing for the human experience with the iPhone “level” app. While the screen looks like a level, the app itself is hindered by the design of the phone—a slick metal surface with buttons that do not allow it to rest flatly on a surface. He maintained that technology needs to bring what it promises—with a unique balance of both engineering and design.

Roy Sosa, Founding Partner, MPOWER Ventures and Chairman & CEO, MPOWER Labs, gave the keynote address, highlighting the potential of mobility in bringing financial empowerment to users. As mobile devices gain global penetration, the delivery of financial services to poor and underserved communities has not yet been realized. This would help 2+ billion people around the world who are living cash economies with very high transaction costs and no savings opportunities.

Through mobility, the needs of this population, including money transfers (a $300 billion International business), utility bill payments, and commerce, can be served. With 80% of these mobile subscribers using prepaid opportunities, Sosa pointed out that this is a lesson that technology does not necessarily need to be adopted from the top down.

Following Sosa’s address, Omar Green, Director of Strategic Mobile Initiatives for Intuit, offered a case study on how mobile payments are becoming a reality. Intuit’s GoPayment product enables credit card acceptance at the time of service. As a first step in revenue-generation for mobile payments, Omar drew attention to three areas of need for merchants it addresses. GoPayment allows merchants to be paid on the spot, reduces data entry across business systems and provides ready access to information such as how much money was made on a particular day.

Green also addressed integration with carriers. The Intuit product helps boost revenues streams for carriers, decreases churn, requires minimal bandwidth, and works with current systems through a seamless setup. He also summarized lessons learned through the process of deploying a product to the merchant market – itemizing the things the company did right vs. what they could’ve done better.

After seeing a real-world example of mobile payments, the evening shifted to a panel discussion.

Rick Rasansky, Founder and CEO, Yorn LLC, and Co-Founder, Mobile Monday Mid-Atlantic, moderated a panel of experts from varied parts of the mobility spectrum including:

  • Noah Glass, Founder and CEO, GoMobo
  • Omar Green, Director of Strategic Mobile Initiatives, Intuit
  • Harold Hambrose, CEO, Electronic Ink
  • Anil Jacob, First VP of Card Strategy for JPMorganChase
  • Roy Sosa, Founder and Chairman, MPOWER Ventures
  • Mike Urban, Senior Director, Fraud Solutions, FICO

Highlights of the panel included:

  • M-commerce has not grown as quickly in the US as other countries because carriers have more control.
  • Firewalls for smartphones are not widely available or used, leaving information susceptible to viruses and trojans
  • The delay in the adoption of mobile payments and m-commerce is partly because It is still undetermined who owns the revenues and risk; carriers and banks are in talks to find the best way to bring opportunities to customers
  • Value needs to be added to m-commerce in order for widespread adoption; example it took time for people to become comfortable in moving from the bank lobby to the ATM
  • Governments throughout the world, particularly Latin America, see the potential opportunities mobility holds and are working with companies to encourage widespread use of mobile for financial services

Mobile Premier Awards

Note for members: the deadline for the Mobile Premier Awards is also rapidly approaching. Apply by December 31st 2009 for the chance to represent the Mid-Atlantic chapter of Mobile Monday. Winners will be announced at Mobile World Congress in Barcelona in February 2010.

Monetization Perspectives – Ads | Premium | Stores | Analytics & 2010 Predictions

Happy Festivus!

We are closing out another great Mobile year for you this month. With the many alternatives to monetize on mobile we’ll take a look at what IS working and what’s NOT. We put together some great minds of mobile together to share their experiences.

Date: Monday, December 14. Doors open at 6:00 PM PST, panel starts at 7:00 PM PST


6:00-7:00: Arrival Registration

7:00-8:30 Panel Discussion

8:30-8:45 Open floor for Announcements

8:45-9:00  Farewell

Cost: Free - but registration is MANDATORY!  Nokia is a secure building and requires a guest list and photo ID.




Venue:: Nokia Mountain View MAP
323 Fairchild Drive
Mountain View, CA 94043
Building One – Nokia Café
Enter through the main door for registration and security clearance


Nokia -
Nokia is a consumer led company. There is a progressive and continuous increase in consumer involvement with technology and communications globally. People are broadening their modes of communication to include the web and, social networks are becoming central to how people communicate.

People want to be truly connected, independent of time and place, in a way that is very personal to them. And, Nokia’s promise is to connect people in new and better ways.

Nokia’s strategy is to build trusted consumer relationships by offering compelling and valued consumer solutions that combine beautiful devices with context enriched services.

GetJar -

GetJar is the world’s largest cross platform app store with over a half billion downloads to date. The company provides more than 50,000 mobile applications across all major handsets and platforms to consumers in more than 200 countries. In addition to distributing content directly to consumers, GetJar also works with a select number of distribution partners including but not limited to Sony Ericsson, Sprint, Opera, Vodafone, 3UK and Virgin Mobile. In June of 2009, GetJar was named winner of the 2009 Meffy Award for Best Direct to Consumer Service. GetJar is backed by blue chip investors Accel Partners and is based in the UK, Silicon Valley and Lithuania.