Mobile Monday America Mobile Monday Everywhere


Call For Participation: Mobile Demo Showcase! Monday, June 21st @ 6 pm

Attention startups and more established companies!!

Do you have a new app, product, or service offering targeting mobile devices? If yes, then we want you to join our Mobile Demo Showcase on Monday, June 21st!

Each participant will have 10 minutes to talk about and demo their app, product, or service offering. (That includes Q&A!) Before and after the 10-minute demo rounds, each participant will also be given space around the room so that the attendees can stop by and learn more about them.

Who are we looking for?
Startups. Service providers. Entrepreneurs. Even more established & larger companies who’ve recently launched a new mobile offering are welcome to join in the fun! We would like to showcase between 6 - 8 demos. Please be located in the greater Chicagoland area.

How much does it cost?
Participation is FREE!! It’s free both for attendees and demo participants.

How can I sign up?
Demo Participants: If you would like to show off your app, product or service offering, send me a note (Anthony Hand, email info below) telling us more about you, why you should share your wonders with the world this night, plus a web link & telephone number. The Mobile Monday Chicago executive council will review all applicants and make final determinations.

Attendees: We’ll be posting meeting details on EventBrite soon. In the meantime, reserve the night in your calendar now!

When is the deadline for application?
The sooner the better!! Application deadline is Wednesday, May 26 at midnight Central time. Don’t be late!

Please help spread the word to your friends & coworkers!


Marketing and Mobile Technology – Event Recap

Local entrepreneurs, wireless mobility executives, technology professionals and digital marketers filled the Loews Hotel in Philadelphia as Mobile Monday Mid-Atlantic welcomed a record crowd to its annual “Marketing and Mobile Technology” event. With around 400 attendees, one of the area’s premier networking organizations demonstrated that Philadelphia’s entrepreneurial ecosystem is a fundamental part of the region’s viability.

While approximately one in every five Americans uses a smartphone, the numbers at a Mobile Monday event are much closer to 100%. Leveraging this, registered attendees were prompted to take their seats for the panel presentation via a welcoming email message that many were seen viewing on various mobile devices.

Mobile Monday board member Chuck Sacco welcomed the crowd and explained that attendees could provide feedback and submit questions in real-time using a beta version of Yorn on their mobile browser.

The evening’s keynote speaker, Josh Kopleman of First Round Capital, offered a VC’s perspective on the current state of the mobile industry. He broke down mobile into three categories. First there are “cash flow businesses” which consists of about 98% of mobile startups. He then pointed to companies that are using mobile as a channel of customer acquisition – where mobile is just a one element of the strategy. Finally he touched upon mobile startups that are trying to create massive enterprise value – an area that Kopleman and other venture capitalists find intriguing and capable of delivering a strong return on investment.

Kopleman then gave way to the panel moderator, Jeannette Kocsis, SVP of Digital Marketing, The Agency Inside Harte-Hanks. Kocsis offered a basic overview of trends in the mobile space, noting that a staggering 4.1 billion SMS messages are sent each day in the United States. She then introduced a panel consisting of well-respected agency, brand and mobile technologist thought leaders. The panel included:

  • Drew Salamone, Director, Digital Media, NBC Universal
  • David West, VP Sales and Marketing, Pocono Mountain Convention and Visitors Bureau; Mobile Marketing Committee Chair for the Destination Marketing Association International
  • Steve Rockman – SVP Digital Strategy, The Star Group
  • Dan Goikhman, co-Founder, Mojiva
  • Paul Alfieri, Vice President, Marketing and Communications, Limelight Networks
  • Greg Yardley, VP Products – Ad Optimization and Co-founder, Flurry

Highlights of the panel discussion included:

  • Avoid SPAM – hefty fines are set in place to deter this practice
  • There are basic guidelines, but really no set of “industry standards” when formatting mobile advertising
  • Being able to view a website on a mobile browser does not mean a website is optimized for mobile
  • Adoption rates with mobile is not the biggest hurdle, as fragmentation in the market creates a bigger challenge
  • One solution for solving fragmentation is working with the cloud
  • Prioritization is key as advertisers must work to clearly add value to the end user’s mobile experience by being contextual and relevant
  • Application development may be a throwback, but it simplifies the end user’s mobile experience and helps them navigate the vast Internet quickly and easily
  • Location based applications are the future of mobile
  • The mobile industry is no longer just about early adopters, it has reached an inflection point where other industries now need to jump on the bandwagon

In summation, panelist Paul Alfieri, of Limelight Networks, stated that the key to coming up with great ideas and pushing the boundaries of mobile is to integrate the technology into your life and think that way. “Be authentic.”

The Marketing and Mobile Technology event was held in partnership with the Philadelphia Chapter of the American Marketing Association (PAMA) and the Philadelphia Interactive Marketing Association (PhIMA), and sponsored by DeviceAnywhere and Morgan Lewis.


Evening of Mobile Startups at the MIT Museum

Mobile Monday is taking over the MIT Museum for a night of mobile exhibitions, food, and drink on June 7th.  We’ll have two cash bars and dozens of mobile demo booths within the museum exhibit halls.  Come see the newest Boston mobile companies and meet new people in Boston’s fast-growing mobile community.

MIT Museum Boston

If you are an early stage Boston mobile startup and want to exhibit, you can request a free booth here.

Date:  June 7th, 2010 — 6.30pm to 9pm

Location:  MIT Museum, Cambridge, MA.  Transportation:  Red Line Kendall Square.  Parking info.

Cost:  $0

Register here to attend the event.

Exhibiting companies include: Vendee, Papa Products, Raizlabs, Goby, MoreMagic Solutions Inc., Two Forty Four AM, LiquidBits, Isabella Products, Adva Mobile, Apperian, Appswell, Bovine Games, Skycore, EZMobileMarketing, Hello Vino, ID8 Mobile MoGo Talk, Illume Software, Inc. iZUP, Pixibility, mJetz, uGuideMe, SwiftMobile, Delfigo Security, Peekaboo, PRX – Public Radio Exchange, Sayagle, Springpad, Tweetworks, Zazu, and many others.

If you have questions, please contact Itay at itay[at] or Matt at matt[at]

Many thanks to our sponsors!

Premier Sponsor: Blackberry Developer Program

Super Apps deliver compelling user experiences by leveraging the unique capabilities of the BlackBerry® Application Platform. Seamlessly integrated, contextualized and efficient apps that help people do what they love, every day. Think you have what it takes to develop the next Super App? Enter the BlackBerry Super App Developer Challenge for your chance to win from $1.5 million in prizes that will help your app succeed! Learn more at

Silver sponsors:



Localization Opens a World of Opportunities, Monday, 5/17, 6 pm

Please join us for the next gathering of mobile industry professionals & enthusiasts on Monday, May 17, 2010, at 6:00 pm. Reserve the date in your calendar now!

Registration is FREE but seats are limited. Please RSVP today at:


The presentation will focus on the market opportunities and technical factors that can make and break mobile app localization iniatives both from a cost and quality perspective. After providing an overview of the global mobile app market, Aaron will give you a deeper understanding of how the localization industry works, including insights into industry-standard tools and how these may affect your localization strategy and vendor-selection process. Then we will look at the specifics of successful localization of apps for the major platforms, discussing strategies for decreasing the cost of cross-platform localization. Examples from successful localization projects for Glyph clients such as Appigo (Todo, Accufuel for iPhone), Conducive Technology (FlightStats for Android), OnAir (cross-platform) and Avatron (Air Sharing for iPhone).

1. Global Smartphone and Mobile App Market
2. Why Localize
3. Internationalization Keys
4. Overview on Localization Industry, Processes and Technology
5. Localization Tips (iPhone/iPad, Android, Blackberry)
6. Localizing Across Platforms
7. Aligning Localization of App and Platform-Internal UI Strings
8. Localization Consistent with Existing Platform
9. Testing

Date: Monday, May 17, 2010
Time: 6:00 pm – 8:00 pm
Topic: Localization Opens a World of Opportunities
Presenter: Aaron Schliem, CEO, Glyph Language Services
Location: ThoughtWorks, 200 E. Randolph St., 25th Floor, Aon Center, Chicago, IL 60601
Location Notes: Participants must register to get on the official attendance list. At the venue, please sign-in at the reception desk on the first floor. Picture ID required.
Directions: Please see the ThoughtWorks web site for details. The State/Lake Street and Randolph/Wabash El stops (all lines) are about 2 blocks away. The building is a block off Michigan Ave. and is also well served by buses.
Parking: There is parking in the Aon Center and neighboring buildings. There is less expensive parking on Lake Street just west of Michigan Ave, plus several other parking structures in the vicinity.

6:00 pm – Sign-In / Light refreshments
6:30: Featured Presentation: “Localization Opens a World of Opportunities”
7:30 pm > Refreshments / Networking

After completing degrees in International Relations and Molecular Biology at the University of Wisconsin, Aaron set off for Chile, where he began his first language company with a focus on writing and editing scientific journal submissions for Chilean scientists and on developing unconventional language learning plans for motivated professionals.

Upon his return to the US, all roads led to Seattle where Aaron joined two linguists and a software developer to launch Glyph Language Services in 2001. With the sweat of our collective brow, and never forgetting that language is more an art than a science, Glyph has seen robust growth, our message resonating first with the top businesses and organizations in the US Pacific Northwest and eventually with clients worldwide.

As CEO, Aaron drives Glyph’s strategic vision, which is oriented toward mobile application localization, games & multimedia localization and specialized terminology consulting and data development. With machine translation emerging as a viable tool to decrease localization costs, Aaron is driving Glyph’s implementation of machine translation focusing on innovative strategies to improve post-editing speed and translator satisfaction.

Please remember to RSVP by noon on the day of the presentation in order to get on the official registration list for our host’s security system.

Special thanks to our generous host and sponsor, ThoughtWorks!


Marketing & Mobile Technology – Bridging the Gap

Mobile Monday Mid-Atlantic invites you to Marketing and Mobile Technology, May 17th.

The event will be held in partnership with the Philadelphia Chapter of the American Marketing Association (PAMA) and the Philadelphia Interactive Marketing Association (PhIMA), and is sponsored by DeviceAnywhere and Morgan Lewis.

Featuring a discussion between marketers and technology professionals, the panel will work to identify how mobile marketing is being successfully incorporated for their clients’ marketing needs.

With a variety of technologies that make up mobile marketing, the group will also discuss what barriers exist between those technologies and the needs of agencies and brands.

Mobile marketing represents one of the biggest waves of innovation in digital marketing today. Both agencies and brands will find value in this interactive discussion as they assess how best to leverage mobile as part of the marketing mix.

When: Monday May 17th, 5:30pm-8:30pm
Where: Loews Hotel, 1200 Market Street, Philadelphia
Keynote Speaker: Josh Kopelman, First Round Capital
Moderator: Jeannette Kocsis, Senior Vice President, Digital Marketing,The Agency Inside Harte-Hanks
Drew Salamone, Director, Digital Media, NBC Universal
David West, VP Sales and Marketing, Pocono Mountain Convention and Visitors Bureau; Mobile Marketing Committee Chair for the Destination Marketing Association International
Steve Rockman – SVP Digital Strategy, The Star Group
Dan Goikhman, co-Founder, Mojiva
Paul Afieri, Vice President, Marketing and Communications, Limelight Networks
Greg Yardley, VP Products – Ad Optimization and Co-founder, Flurry
RSVP now to reserve your ticket, as seating will be limited. $10 admission in advance, $20 at the door. Students free.
NEW – VIP ticket at $25, to include your company name and contact details in the event handout.
(Admission fee is used solely to support Mobile Monday event programming.)
In partnership with:
Sponsored by:
Table Sponsors:
Smarter Agent

Mobile Financial Services on May 24th

Join us for a Mobile Monday discussion about financial services and mobile.

Hosted by Bank of America, you’ll hear from financial services leaders about the intersection of the mobile and financial worlds.

Panelists include:

Marc  B. Keller – Senior Vice President of Consumer Banking Transformation, Bank of America

In addition to his Banking Transformation capacity at Bank of America, Marc B. Keller acts as an Executive-in-Residence at MIT’s Center for Future Banking. He works on business development and strategy to determine Bank of America’s new business models and strategic approaches to consumer finance across the BAC enterprise, including emerging payments and mobile commerce initiatives. At MIT, Marc also advises the Next Billion effort to expand financial services via mobile telephony to the underserved both in the US and in the developing world.

Matt Calman – Senior Vice President and R&D Executive, Bank of America

Also a member of the Innovation team at Bank of America, Matt Calman leads the Center for Future Banking, a joint venture between the bank and the MIT Media Lab focused on rethinking the human financial experience. His organization also includes the Gateway Innovation Lab and the Innovation Enablement Team. Calman joined the bank in 1986 in Corporate Trust and has led teams in information technology, strategy, and process design. He founded several industry workgroups focused on business and technical standards for emerging image transaction processes. In his current role, Calman brings together cutting-edge research at MIT with strategies and innovation capabilities across the enterprise. He also leads an innovation team for China Construction Bank, building innovation labs and teams in China. Calman has authored more than 30 U.S. and foreign patents and was named Bank of America’s first Inventor of the Year in 2008.

Chris Musto – General Manager Financial Services, Keynote Competitive Research, Keynote Systems Inc.

Chris leads the Keynote Competitive Research program.  In this role, Chris oversees two dozen annual competitive benchmarking studies in North America and Europe covering over 35,000 user sessions and technical monitoring of roughly 1 million task simulations across 200 leading financial services, retail, search, travel and other sites annually.  In addition, Chris oversees Keynote Scorecards for Financial Services, a fact-based competitive benchmarking service. Chris joined Keynote in 2005 with the acquisition of the Watchfire benchmarking and website assessment services business unit.  His areas of focus include best practices in online customer experience, identifying the online interactions that drive successful sales and service outcomes, and the integration of the Internet into an overall delivery strategy. He has been cited in leading media outlets such as The Wall Street Journal and USA Today.

Bill Hartman – Director of Research, Essential

Senior consultant leading Essential’s research efforts in product and service discovery and definition, Bill Hartman maps strategy opportunities and drives development agendas. Expert in the translation of user and channel inputs into design requirements for hardware, software, web interaction, device interaction, and service development projects.  Bill consults to clients in a wide range of industries but most recently led a multi-nation, ethnographic study including the use of mobile in financial transactions. He also led a co-creation study among young adults to develop a strategy for LifeTuner, an online community sponsored by the AARP to increase financial literacy.

Aaron MacPherson –Practice Director with IDC Financial Insights

Aaron McPherson is a practice director with IDC Financial Insights, responsible for the strategic direction of research in payments and security.    With the onset of mobile technology his research has grown to encompass mobile and he brings the insight of many conversations with industry leaders to our community.  Previously, Mr. McPherson was a principal in the Consumer Financial Services Group at American Management Systems (AMS), a leading technology strategy and implementation firm. While there, Mr. McPherson developed implementation strategies for CRM initiatives at a top-ten North American bank as well as a leading online bank. Before joining AMS, Mr. McPherson served as a financial analyst in the Executive Office of the Commonwealth of Massachusetts.

When:  Monday, May 24th from 6 to 9 pm

Where: Bank of America auditorium at the first floor of 100 Federal Street, Boston, MA.

    Accessible by the Red Line (South Station or Downtown Crossing) and Orange Line (State Street), as well as several buses (link). This location is wheel-chair accessible. Parking is available at Post Office Square and other public lots in the surrounding area.

Register now to reserve your spot

Note:  Registration closes at noon on Friday May 21 so we can clear all participants with security.

Cost: Free

Many thanks to event organizers Dave Micalizzi of KMDM Inc and Lisa Handalian of Bank of America-Merrill Lynch who are our Mobile Monday ambassadors to the financial world.

Refreshments are compliments of Essential Design.


Developing for the Enterprise

We hear about great Consumer Apps most of the time.  This month we will look into Enterprise Apps and the other side of our lucrative industry.

Date: Monday, May 10th. Doors open at 6:30 PM PST, event starts at 7:00 PM PST


6:00-7:00: Arrival Registration

7:00-7:30 Demos

7:30-8:15 Panel Discussion

8:15-9:00 Open floor for Announcements/Mixing

Cost: FREE - but registration is MANDATORY!

Register for Developing for the Enterprise in San Francisco, CA  on Eventbrite

Moderator: Anthony Ha | editor | VentureBeat


  • Paxton Cooper | Senior Director, Blackberry Platform Product Management | RIM
  • Joe Huang | Senior Principal Product Manager | ORACLE
  • Ahmed Datoo | VP of Products and Marketing | Zenprise
  • Dom Sagolla  | CEO | Dollar App
  • Ken Singer | CEO | Ondeego
  • Eric Grafstrom | SVP | Xobni
  • Kenji Kato | iConcession Stand - Demo only


Mighty SF
119 Utah St,
San Francisco, CA 94103


Why BlackBerry?

Reach an Audience of Over 41 Million Subscribers

BlackBerry® was the number one selling smartphone brand in the United States at the end of calendar 2009. Imagine having this kind of reach and developing apps that can push immediate updates to your users. These are just some of the benefits of creating applications for BlackBerry® smartphones.


Spark Networking Discount

Mobile Monday Mid-Atlantic members get 20% discount on Spark Knowledge and Networking, Monday May 24th at The Hub at Cira Center. Click here to register, using discount code SPK2MM


Chicago Android: Code Workshop, Sat. 5/8 at 9 am

Our friends at the Chicago Android group are organizing an Android Code Workshop for Saturday, May 8, from 9 am - 1 pm. The workshop includes lunch. Early registration is free, but donations appreciated to help pay for lunch.


TODAY => MobileMonday Austin | Topic: Mobile Web & Widgets | Sponsored by Forum Nokia

Reminder that today is the next MobileMonday Austin is on May 3rd,
2010. The topic is Mobile Web & Widgets and is sponsored by forum

Cost is Free with Open bar and appetizers served.

Where: MAX Underground at 207 San Jacinto Boulevard, Austin TX 78701.

Time: Please arrive by 5:45pm. We will start at 6pm-7:30pm.