“What’s Next in Mobile Technology for Your Business?”

REGISTER NOW FOR THE JANUARY 20^th

MOBILE INDUSTRY NETWORKING AND EDUCATIONAL EVENT

Happy 2011! Mobile Monday Mid-Atlantic would like to invite you and guests to attend an enterprise mobility event Thursday, January 20 from 5:30-8:30p at the Crowne Plaza in King of Prussia. Continuing the MOMOmentum from the BizTech@Wharton conference last month, we’re delighted to partner with the Greater Philadelphia Senior Executive Group, or GPSEG – an exclusive, senior-level executive networking group with over 1,000 members. Mobile Monday members receive a 20% discount and can REGISTER HERE at the member rate of $45.00 by using the code “MM.. Hope to see you there!

Event overview

What technology and wireless mobility trends do IT service organizations, professional service firms, and agencies need to consider in their 2011 mobility strategies?

Don’t miss this unique GPSEG evening event that brings together the Technology and Professional Services subgroups in partnership with Mobile Monday Mid-Atlantic. Up to 100 business leaders, industry professionals, and academics are expected to attend and hear from the following Philly-based experts who are passionate about wireless mobility:

• Shiv K. Bakhshi, Ph.D. Founder & CEO, Mobile Perspectives (former Director of Worldwide Mobility Research at IDC)

• JP Finnell, Managing Partner, Mobility Partners, LLC and Analyst, Enterprise Mobility, for GigaOM Pro

• Craig J. Baldwin, Assistant Director, Enterprise Systems, Morgan, Lewis & Bockius LLP

• Eric Blumberg, President, Co-Founder, Smarter Agent

• Charles Weg, Mobility Applications Consultant, AT&T Mobility

Expect to hear something new from the keynote delivered by Dr. Shiv Bakhshi, who will share his thoughts from the Consumer Electronics Show and his enterprise recommendations as the CEO Mobile Perspectives and the former Director of worldwide mobility research at IDC. Dr. Bakhshi’s talk will be followed by a panel discussion and Q&A moderated by JP Finnell that will cover the following topics:

• What apps are currently available today to automate my business?
• With 4G mobile broadband and powerful tablets, what are the next apps I should plan ahead for in 2011-2012?
• What is the impact of consumerization on enterprise mobility?
• How are companies enabling employees to like me to “Bring my Own Device (BYOD)” and connect my own personal smartphone and iPad to the company network securely? What are leading companies doing from a policy, security, and cost perspective?

This event will be held Thursday, January 20, 2011 from 5:30-8:30 pm at the Crowne Plaza in King of Prussia, PA. The cost of event is $45 for GPSEG members and Mobile Monday Members or $55 for the public. Register here. (Mobile Monday members should use the code “MM” to receive the $45 rate.)

Agenda

5:30 Networking

6:15 Keynote by Dr. Shiv K. Bakhshi on the wireless landscape and CES Update

6:45 Panel discussion led by JP Finnell on key trends to consider in 2011 enterprise mobility strategies

8:00 Networking

We look forward to seeing you! REGISTER HERE!

(drop down labeled “Select Membership Type” will give the option of choosing Alliance Partner ($45).  Once you do that a new field appears labeled “Alliance Partner Name” where mobile monday members should enter MM)

WHAT’S NEXT???

MARK YOUR CALENDARS FOR OUR ANNUAL DEMO NIGHT EVENT!

FEBRUARY 28, 5:3OPM AT THE HUB (CIRA CENTRE).

Interested in presenting your mobile product?
Email us at info@momo-ma.com

Check out the video from this event.

Mobile Monday Mid-Atlantic & BizTech@Wharton Conference present
“What’s Next in the Mobile Evolution”
December 3rd, 2010

Mobile Monday Mid-Atlantic invites you to attend an important Philadelphia-area mobile industry event – “What’s Next in the Mobile Evolution” – organized by the BizTech@Wharton Conference on December 3, 2010.

The BizTech@Wharton Conference has been an annual event run by Wharton MBA students since 1996. Keynote speakers have included top executives and industry leaders such as MC Hammer, Entrepreneur & Music Artist; Stephen C. Savage, CIO, CA, Inc.; Stephen Elop, CEO, Nokia, Ahmed Mahmoud, CIO, AMD, Glenn Britt, President and CEO, Time Warner Cable.

This year, BizTech@Wharton is working in collaboration with Mobile Monday Mid-Atlantic to bring you over 30 panelists, moderators and keynote speakers.

This conference is one of the largest MBA technology conferences and a major industry event in the Philadelphia area.

The theme of this year’s conference is What’s Next in the Mobile Evolution.

The conference will explore ways in which mobile technology is transforming the business landscape and the various ways that businesses in all industries are adapting their strategies to channel the promise of mobile technologies.

BizTech@Wharton panels will include:

• mHealth and eBanking…mobile technology has the potential to reduce costs and increase efficiencies – will they be incremental or game changing?
• Digital Content…from smartphones to ipads/tablets how will the new streaming revenue pie be split? And who gets a piece within the mobile ecosystem.
• Location Based Services (LBS)…LBS offers exciting opportunities to improve the contextual experience and increase revenues.  Estimates for LBS growth are staggering, how will LBS providers and value chain partners stay ahead of this rapidly evolving market?
• Mobile Advertising…as consumer lifestyles become increasingly more mobile centric companies must consider the mobile channel as a means to reaching customers in the context of both time and location.
• Mobile Apps…given the exponential growth anticapated over the next three years, and understanding the value of mobile applications is critical to both existing as well as emerging businesses. How will companies use mobile applications to sell and communicate with customers? Should companies develop both internet and mobile platforms?

Speakers & panelists include:

• Pankaj Kedia, Director, Global Ecosystem Programs, Mobile Internet Devices at Intel Corporation
• Reed Peterson, Director of Business Development, GSM Association
• Omar Green, Director of Strategic Mobile Initiatives, Intuit
• Eric Friedman, Director of Client Services, Foursquare
• John Valentine, Business Development, SCVNGR
• Drew Salamone, Director of Digital Media, NBC Universal
• David Zilberman, Principal, Comcast Interactive Capital
• Sanjoy Paul, Associate Vice President and General Manager, Infosys

For more information on the panels and panelists, click here.

MoMoMa member discounts:

The first 100 tickets purchased by MoMoMa members will qualify for the Early-Bird & Regular Member Discounts.  Discounts are on a first come first serve basis.

This is an exclusive offer to MoMoMa members and includes discounts off of the regular conference ticket price of $100.00.

• Early-bird special discount:  The first 75 tickets sold to MoMoMa members will be discounted $50.00 per ticket. When registering please use the following discount code: momo_early
• Standart MoMoMa discount: The next 25 tickets sold to MoMoMa members will be discounted to $70.00 per ticket. When registering please use the following discount code: momo_reg

IMPORTANT REGISTRATION INFORMATION

Register and purchase tickets

Please note that when registering for tickets you will need to identify the number of tickets you want and then click on the “Apply a discount code” link which is to the  left of the green “buy” button.

Click here to register.

It should also be noted that when you register your mobile phone number is required to complete the registration and ticketing process. After you order your tickets a text message will confirm your order and provide a link to get your tickets.  A second message will be sent several hours preceding the event.

Questions regarding tickets

Click here with questions regarding tickets.

Full conference details

Click here for BizTech@Wharton Conference information, details regarding panels, panelists, conference address.

Local entrepreneurs, mobile application developers, wireless mobility executives, and technology professionals filled the University of the Arts Hamilton Hall as Mobile Monday Mid-Atlantic launched its 2010-2011 event season by tackling the controversial topic of the evolving mobile application ecosystem. Titled “Survival of the Fittest: Is your mobile app strategy DOA?” attendees heard a number of perspectives from mobile industry experts on the key issues facing businesses as they develop their mobile strategies.

Mobile Monday President Chuck Sacco welcomed the crowd and explained that attendees could provide feedback and submit feedback and questions in real-time using a beta version of Yorn on their mobile browser.

Issues addressed included:

• Mobile Web vs. Mobile Apps: which will rule?
• Is an app the right solution for everyone?
• Are there are some cases where an app might make more sense?

The evening was keynoted by industry analyst Shiv K. Bakhshi, Ph.D. and moderated by renowned industry commentator Steve Smith. Bakhshi, Founder and CEO of Mobile Perspectives, kicked off the event’s content with a presentation titled “Mobility, Convergence & Confusion: Is there an app for that?” Bakhshi delivered a compelling presentation that helped provide the audience with industry and mobile device technology trends, discussed the convergence of devices, outlined the role of mobile platforms, analyzed evolving consumer behaviors, and discussed a few perspectives on how to decide on the best path to take for any business.

Bakhshi then gave way to the panel moderator, Steve Smith, Mobile Insider columnist for Mediapost and organizer of the OMMA Mobile shows. Following Bakhshi’s lead, Smith led a vibrant panel of industry experts who analyzed and attacked issues head-on. The panel included:

• Kevin Griffin, Consuiltant, Chariot Solutions
• Allen Proithis, Head of Mobile Strategy & Business Development Personal Systems Group, Hewlett Packard
• Rana Puri, Sr. Application Development Consultant, Corporate Developer Program, Research In Motion, RIM
• Rick O’Brien, President, Sempercon
• Mark Spence, co-founder and General Manager, Transmogrify

A highlight of some of the questions addressed from direct audience participation included:

• Right now the app development world appears very fragmented do you see a dominant player emerging to compete for market share and market consolidation?
• What impact do you expect the Microsoft Windows OS will have over the next year, Also Is a Microsoft-Nokia alliance likely?
• Is there a source of information associating mobile platforms with target app consumer demographics? For example, what platform do you target a fitness app versus a business intel app?
• Do large enterprises have to implement a mobility platform so that legacy host apps can be extended effectively to a multi OS mobile device user community?

The Marketing and Mobile Technology event was held in partnership with Chariot Solutions and appRenaissance.

If you missed the event, or just want to recap on the keynote or panel, you can now watch a recording of the entire evening.

Local entrepreneurs, wireless mobility executives, technology professionals and digital marketers filled the Loews Hotel in Philadelphia as Mobile Monday Mid-Atlantic welcomed a record crowd to its annual “Marketing and Mobile Technology” event. With around 400 attendees, one of the area’s premier networking organizations demonstrated that Philadelphia’s entrepreneurial ecosystem is a fundamental part of the region’s viability.

While approximately one in every five Americans uses a smartphone, the numbers at a Mobile Monday event are much closer to 100%. Leveraging this, registered attendees were prompted to take their seats for the panel presentation via a welcoming email message that many were seen viewing on various mobile devices.

Mobile Monday board member Chuck Sacco welcomed the crowd and explained that attendees could provide feedback and submit questions in real-time using a beta version of Yorn on their mobile browser.

The evening’s keynote speaker, Josh Kopleman of First Round Capital, offered a VC’s perspective on the current state of the mobile industry. He broke down mobile into three categories. First there are “cash flow businesses” which consists of about 98% of mobile startups. He then pointed to companies that are using mobile as a channel of customer acquisition – where mobile is just a one element of the strategy. Finally he touched upon mobile startups that are trying to create massive enterprise value – an area that Kopleman and other venture capitalists find intriguing and capable of delivering a strong return on investment.

Kopleman then gave way to the panel moderator, Jeannette Kocsis, SVP of Digital Marketing, The Agency Inside Harte-Hanks. Kocsis offered a basic overview of trends in the mobile space, noting that a staggering 4.1 billion SMS messages are sent each day in the United States. She then introduced a panel consisting of well-respected agency, brand and mobile technologist thought leaders. The panel included:

• Drew Salamone, Director, Digital Media, NBC Universal
• David West, VP Sales and Marketing, Pocono Mountain Convention and Visitors Bureau; Mobile Marketing Committee Chair for the Destination Marketing Association International
• Steve Rockman – SVP Digital Strategy, The Star Group
• Dan Goikhman, co-Founder, Mojiva
• Paul Alfieri, Vice President, Marketing and Communications, Limelight Networks
• Greg Yardley, VP Products – Ad Optimization and Co-founder, Flurry

Highlights of the panel discussion included:

• Avoid SPAM – hefty fines are set in place to deter this practice
• There are basic guidelines, but really no set of “industry standards” when formatting mobile advertising
• Being able to view a website on a mobile browser does not mean a website is optimized for mobile
• Adoption rates with mobile is not the biggest hurdle, as fragmentation in the market creates a bigger challenge
• One solution for solving fragmentation is working with the cloud
• Prioritization is key as advertisers must work to clearly add value to the end user’s mobile experience by being contextual and relevant
• Application development may be a throwback, but it simplifies the end user’s mobile experience and helps them navigate the vast Internet quickly and easily
• Location based applications are the future of mobile
• The mobile industry is no longer just about early adopters, it has reached an inflection point where other industries now need to jump on the bandwagon

In summation, panelist Paul Alfieri, of Limelight Networks, stated that the key to coming up with great ideas and pushing the boundaries of mobile is to integrate the technology into your life and think that way. “Be authentic.”

The Marketing and Mobile Technology event was held in partnership with the Philadelphia Chapter of the American Marketing Association (PAMA) and the Philadelphia Interactive Marketing Association (PhIMA), and sponsored by DeviceAnywhere and Morgan Lewis.

Mobile Monday Mid-Atlantic invites you to Marketing and Mobile Technology, May 17th.

The event will be held in partnership with the Philadelphia Chapter of the American Marketing Association (PAMA) and the Philadelphia Interactive Marketing Association (PhIMA), and is sponsored by DeviceAnywhere and Morgan Lewis.

Featuring a discussion between marketers and technology professionals, the panel will work to identify how mobile marketing is being successfully incorporated for their clients’ marketing needs.

With a variety of technologies that make up mobile marketing, the group will also discuss what barriers exist between those technologies and the needs of agencies and brands.

Mobile marketing represents one of the biggest waves of innovation in digital marketing today. Both agencies and brands will find value in this interactive discussion as they assess how best to leverage mobile as part of the marketing mix.

When:	Monday May 17th, 5:30pm-8:30pm
Where:	Loews Hotel, 1200 Market Street, Philadelphia
Keynote Speaker:	Josh Kopelman, First Round Capital
Moderator:	Jeannette Kocsis, Senior Vice President, Digital Marketing,The Agency Inside Harte-Hanks
Panelists:
	Drew Salamone, Director, Digital Media, NBC Universal
	David West, VP Sales and Marketing, Pocono Mountain Convention and Visitors Bureau; Mobile Marketing Committee Chair for the Destination Marketing Association International
	Steve Rockman – SVP Digital Strategy, The Star Group
	Dan Goikhman, co-Founder, Mojiva
	Paul Afieri, Vice President, Marketing and Communications, Limelight Networks
	Greg Yardley, VP Products – Ad Optimization and Co-founder, Flurry
RSVP now to reserve your ticket, as seating will be limited. $10 admission in advance, $20 at the door. Students free.
NEW – VIP ticket at $25, to include your company name and contact details in the event handout.
(Admission fee is used solely to support Mobile Monday event programming.)
In partnership with:
Sponsored by:
Table Sponsors:

Mobile Monday Mid-Atlantic members get 20% discount on Spark Knowledge and Networking, Monday May 24th at The Hub at Cira Center. Click here to register, using discount code SPK2MM

Philadelphia Mobile Pioneer, Smarter Agent CEO and Mobile Monday Mid-Atlantic Co-founder addresses entrepreneurs at Entrepreneurs Unplugged Session Wed April 28 at 7 PM at Hamilton Hall 320 South Broad Street.

Register today to reserve a FREE seat for Entrepreneurs Unplugged v. VII

Smarter Agent faced the whole chicken or the egg, Customer/Investor/New Technology problem that so many of us are challenged with, and got through it almost a decade ago when it proposed how the trillion dollar real estate industry could go mobile. Learn how to get started, how to handle objections, and when not to quit. Today, Smarter Agent has raised millions of dollars and is a national leader in mobile application development and mobile search. Brad Blumberg, CEO/Founder will recount lessons learned and how to apply them to your business.

Fresh off the success of the 3rd Annual DEMO Night, Mobile Monday Mid-Atlantic was back at it with a strong showing for its latest networking event, “Mobility in Healthcare”, produced in collaboration with the Canadian Consulate in Philadelphia.

Close to 300 entrepreneurs, wireless mobility executives, technology and healthcare professionals gathered at the state-of-the-art Cira Center on March 15 for a panel presentation moderated by KYW Newsradio’s Dr. Brian McDonough, M.D., FAAFP.
Mobile Monday Mid-Atlantic board member Chip Cleary welcomed the crowd and set the stage for the evening’s panel discussion by framing the mobile industry’s role in contributing to the overall efficiency of healthcare.

With healthcare being such a hot-button topic all across the United States, Cleary welcomed the event’s sponsor, the Consulate of Canada, as he introduced David Marshall, Consul and Senior Trade Commissioner in Philadelphia. Marshall pointed to Canada’s investment in mobile technology and to the more than 3,000 healthcare professionals leveraging telemedicine as ways in which mobility can support and transform the provision of care in the region.

Marshall then turned the microphone over to the panel moderator, Dr. Brian McDonough. McDonough discussed how the panel would address the topic of wireless technology supporting medical service providers (physicians, hospitals, home healthcare companies, nursing homes, etc.) in their primary mission – delivering high quality personalized medical care. He also highlighted the concerns of the medical community in achieving “meaningful use” with mobile technology. He then turned the program over to introductions. The diverse panel included:

• Mark Baiada, Founder and President of Bayada Nurses
• Gregory Barnowsky, Chief Architect, Enterprise Architecture for Independence Blue Cross
• Dr. John Kairys, M.D., FACS, Assistant Professor of Surgery at Jefferson Medical College
• Howard Rosen, President of Life:WIRE
• Harry Martin, Director of Advanced Technologies for Verizon Wireless

Highlights of the panel discussion included:

• Speeding up communications services
• How the healthcare field is using federal funding
• Tapping into residents and “younger talent” that are more likely to adopt new technologies
• Security concerns over how data is collected, mined, stored and deleted
• Barriers for entry – “breaking old habits”
• The importance of having the “right info at the right time”
• The challenge of integrating into existing systems
• The challenge of investing resources in applications that might not be “the next big thing”
• HIPAA compliance issues