If you missed the event, or just want to recap on the keynote or panel, you can now watch a recording of the entire evening.

MOMO-MA Marketing Speaker

Local entrepreneurs, wireless mobility executives, technology professionals and digital marketers filled the Loews Hotel in Philadelphia as Mobile Monday Mid-Atlantic welcomed a record crowd to its annual “Marketing and Mobile Technology” event. With around 400 attendees, one of the area’s premier networking organizations demonstrated that Philadelphia’s entrepreneurial ecosystem is a fundamental part of the region’s viability.

While approximately one in every five Americans uses a smartphone, the numbers at a Mobile Monday event are much closer to 100%. Leveraging this, registered attendees were prompted to take their seats for the panel presentation via a welcoming email message that many were seen viewing on various mobile devices.

Mobile Monday board member Chuck Sacco welcomed the crowd and explained that attendees could provide feedback and submit questions in real-time using a beta version of Yorn on their mobile browser.

The evening’s keynote speaker, Josh Kopleman of First Round Capital, offered a VC’s perspective on the current state of the mobile industry. He broke down mobile into three categories. First there are “cash flow businesses” which consists of about 98% of mobile startups. He then pointed to companies that are using mobile as a channel of customer acquisition – where mobile is just a one element of the strategy. Finally he touched upon mobile startups that are trying to create massive enterprise value – an area that Kopleman and other venture capitalists find intriguing and capable of delivering a strong return on investment.

Kopleman then gave way to the panel moderator, Jeannette Kocsis, SVP of Digital Marketing, The Agency Inside Harte-Hanks. Kocsis offered a basic overview of trends in the mobile space, noting that a staggering 4.1 billion SMS messages are sent each day in the United States. She then introduced a panel consisting of well-respected agency, brand and mobile technologist thought leaders. The panel included:

• Drew Salamone, Director, Digital Media, NBC Universal
• David West, VP Sales and Marketing, Pocono Mountain Convention and Visitors Bureau; Mobile Marketing Committee Chair for the Destination Marketing Association International
• Steve Rockman – SVP Digital Strategy, The Star Group
• Dan Goikhman, co-Founder, Mojiva
• Paul Alfieri, Vice President, Marketing and Communications, Limelight Networks
• Greg Yardley, VP Products – Ad Optimization and Co-founder, Flurry

Highlights of the panel discussion included:

• Avoid SPAM – hefty fines are set in place to deter this practice
• There are basic guidelines, but really no set of “industry standards” when formatting mobile advertising
• Being able to view a website on a mobile browser does not mean a website is optimized for mobile
• Adoption rates with mobile is not the biggest hurdle, as fragmentation in the market creates a bigger challenge
• One solution for solving fragmentation is working with the cloud
• Prioritization is key as advertisers must work to clearly add value to the end user’s mobile experience by being contextual and relevant
• Application development may be a throwback, but it simplifies the end user’s mobile experience and helps them navigate the vast Internet quickly and easily
• Location based applications are the future of mobile
• The mobile industry is no longer just about early adopters, it has reached an inflection point where other industries now need to jump on the bandwagon

In summation, panelist Paul Alfieri, of Limelight Networks, stated that the key to coming up with great ideas and pushing the boundaries of mobile is to integrate the technology into your life and think that way. “Be authentic.”

The Marketing and Mobile Technology event was held in partnership with the Philadelphia Chapter of the American Marketing Association (PAMA) and the Philadelphia Interactive Marketing Association (PhIMA), and sponsored by DeviceAnywhere and Morgan Lewis.

Mobile Monday Mid-Atlantic invites you to Marketing and Mobile Technology, May 17th.

The event will be held in partnership with the Philadelphia Chapter of the American Marketing Association (PAMA) and the Philadelphia Interactive Marketing Association (PhIMA), and is sponsored by DeviceAnywhere and Morgan Lewis.

Featuring a discussion between marketers and technology professionals, the panel will work to identify how mobile marketing is being successfully incorporated for their clients’ marketing needs.

With a variety of technologies that make up mobile marketing, the group will also discuss what barriers exist between those technologies and the needs of agencies and brands.

Mobile marketing represents one of the biggest waves of innovation in digital marketing today. Both agencies and brands will find value in this interactive discussion as they assess how best to leverage mobile as part of the marketing mix.

When:	Monday May 17th, 5:30pm-8:30pm
Where:	Loews Hotel, 1200 Market Street, Philadelphia
Keynote Speaker:	Josh Kopelman, First Round Capital
Moderator:	Jeannette Kocsis, Senior Vice President, Digital Marketing,The Agency Inside Harte-Hanks
Panelists:
	Drew Salamone, Director, Digital Media, NBC Universal
	David West, VP Sales and Marketing, Pocono Mountain Convention and Visitors Bureau; Mobile Marketing Committee Chair for the Destination Marketing Association International
	Steve Rockman – SVP Digital Strategy, The Star Group
	Dan Goikhman, co-Founder, Mojiva
	Paul Afieri, Vice President, Marketing and Communications, Limelight Networks
	Greg Yardley, VP Products – Ad Optimization and Co-founder, Flurry
RSVP now to reserve your ticket, as seating will be limited. $10 admission in advance, $20 at the door. Students free.
NEW – VIP ticket at $25, to include your company name and contact details in the event handout.
(Admission fee is used solely to support Mobile Monday event programming.)
In partnership with:
Sponsored by:
Table Sponsors:

Mobile Monday Mid-Atlantic members get 20% discount on Spark Knowledge and Networking, Monday May 24th at The Hub at Cira Center. Click here to register, using discount code SPK2MM

Philadelphia Mobile Pioneer, Smarter Agent CEO and Mobile Monday Mid-Atlantic Co-founder addresses entrepreneurs at Entrepreneurs Unplugged Session Wed April 28 at 7 PM at Hamilton Hall 320 South Broad Street.

Register today to reserve a FREE seat for Entrepreneurs Unplugged v. VII

Smarter Agent faced the whole chicken or the egg, Customer/Investor/New Technology problem that so many of us are challenged with, and got through it almost a decade ago when it proposed how the trillion dollar real estate industry could go mobile. Learn how to get started, how to handle objections, and when not to quit. Today, Smarter Agent has raised millions of dollars and is a national leader in mobile application development and mobile search. Brad Blumberg, CEO/Founder will recount lessons learned and how to apply them to your business.

Fresh off the success of the 3rd Annual DEMO Night, Mobile Monday Mid-Atlantic was back at it with a strong showing for its latest networking event, “Mobility in Healthcare”, produced in collaboration with the Canadian Consulate in Philadelphia.

Close to 300 entrepreneurs, wireless mobility executives, technology and healthcare professionals gathered at the state-of-the-art Cira Center on March 15 for a panel presentation moderated by KYW Newsradio’s Dr. Brian McDonough, M.D., FAAFP.
Mobile Monday Mid-Atlantic board member Chip Cleary welcomed the crowd and set the stage for the evening’s panel discussion by framing the mobile industry’s role in contributing to the overall efficiency of healthcare.

With healthcare being such a hot-button topic all across the United States, Cleary welcomed the event’s sponsor, the Consulate of Canada, as he introduced David Marshall, Consul and Senior Trade Commissioner in Philadelphia. Marshall pointed to Canada’s investment in mobile technology and to the more than 3,000 healthcare professionals leveraging telemedicine as ways in which mobility can support and transform the provision of care in the region.

Marshall then turned the microphone over to the panel moderator, Dr. Brian McDonough. McDonough discussed how the panel would address the topic of wireless technology supporting medical service providers (physicians, hospitals, home healthcare companies, nursing homes, etc.) in their primary mission – delivering high quality personalized medical care. He also highlighted the concerns of the medical community in achieving “meaningful use” with mobile technology. He then turned the program over to introductions. The diverse panel included:

• Mark Baiada, Founder and President of Bayada Nurses
• Gregory Barnowsky, Chief Architect, Enterprise Architecture for Independence Blue Cross
• Dr. John Kairys, M.D., FACS, Assistant Professor of Surgery at Jefferson Medical College
• Howard Rosen, President of Life:WIRE
• Harry Martin, Director of Advanced Technologies for Verizon Wireless

Highlights of the panel discussion included:

• Speeding up communications services
• How the healthcare field is using federal funding
• Tapping into residents and “younger talent” that are more likely to adopt new technologies
• Security concerns over how data is collected, mined, stored and deleted
• Barriers for entry – “breaking old habits”
• The importance of having the “right info at the right time”
• The challenge of integrating into existing systems
• The challenge of investing resources in applications that might not be “the next big thing”
• HIPAA compliance issues

In collaboration with the Canadian Consulate in Philadelphia, Mobile Monday Mid-Atlantic presents “Mobility in Healthcare”, Monday 15 March, 2010.

The event will bring together healthcare and communications professionals from both local and national organisations to discuss ways in which mobility can support and transform the provision of care in the region.

Moderated by KWY Newsradio’s Dr Brian McDonough, M.D., FAAFP, panellists will discuss how wireless technology can support medical service providers (physicians, hospitals, home healthcare companies, nursing homes, etc.) in their primary mission – delivering high quality personalized medical care.

Moderator:

Dr Brian McDonough, M.D., FAAFP, KYW News radio

Panel:

Bayada Nurses: Mark Baiada, Founder and President

Independence Blue Cross: Gregory Barnowsky, Chief Architect, Enterprise Architecture

Jefferson Medical College: Dr. John Kairys, M.D., FACS, Assistant Professor of Surgery

Life:WIRE: Howard Rosen, President

Verizon Wireless: Harry Martin, Director of Advanced Technologies

RSVP now to reserve your place – seating is limited.

Date: Monday March 15^th

Time: 5:30-8:30pm

Venue: The Hub at the Cira Center, Philadelphia

Tickets $7 in advance, $10 on the door. Students free with valid ID.

A record crowd of more than 300 Philadelphia-area technology professionals and entrepreneurs were on hand last night as Mobile Monday Mid-Atlantic hosted its 3^rd Annual DEMO Night. DEMO Night gives mobile-related businesses from the Mid-Atlantic region the chance to present their products, innovations or business ideas to an audience of local and national industry experts, entrepreneurs, investors and media.

Ten local companies were each given five minutes to present their products, ideas and visions to a standing-room-only crowd. Attendees were able to rate the presentations via their mobile phones courtesy of real-time surveying and polling provided by Philadelphia-based start-up Yorn.

Congratulations go to the winner of the Mobile Monday Members’ Choice Award, Venmo, a simple, fun way to collect and send money in person using your cellphone, by sending a text message.

Close behind in 2^nd and 3^rd place respectively were ReadySetWork, an employee scheduling tool, and PlaySay, a fully customizable mobile language learning service.

The audience were also able to hear updates from PhindMe Mobile (since acquired by Movitas), and Smarter Agent, both alumni of past Mobile Monday Mid-Atlantic DEMO Nights.

Thanks go to all of our presenters (full details below) as well as to Philadelphia City Councilman At-Large, Bill Green, for his introductory keynote, and to all of our sponsors (Morgan Lewis, ETF Venture Funds, CLEAR, and Ecquire).

Haiti Relief Foundation: MoMo members have already raised several hundred dollars for the Haiti Relief Foundation. To contribute, simply text “pay relief 20 to help haiti” to 646.863.9557.

Next event: Mobile Health, March 15^th

The 10 presenting companies:

2WAYTXT is a self-serve, web-based platform which allows companies to launch, implement and maintain mobile marketing campaigns with their customers while offering real-time communication on news, offers and opportunities. CEO Noah Krug cited the growing number of text messages and the high open rate (95%) as key reasons to begin mobile marketing outreach.

Next up was AirClic – headquartered in Trevose, PA. AirClic provides real-time information for mobile workforces easily and quickly from handset applications designed to streamline and automate data captured from field operations.

The third company to present, CLEAR, is the largest provider of ‘4G wireless broadband’ service in the United States. With speeds up to five times faster than that of 3G networks, it gives users the same speeds they are used to at home or the office, but on the go. CLEAR offers products to plug in or to create your own hotspot, both at home and on the go.

Liquid Interactive showcased SOCIALTIVITY, a social media content manager that decreases staff time devoted to social networking sites because they can all be managed from the platform.

Mobile Attainment featured Success Advisor, an application designed for executive coaching, and looks to connect with training organizations, large corporations, self-improvement programs and health maintenance organizations.

PlaySay took third place in the voting as they demonstrated a fully customizable language learning service. PlaySay empowers busy people to extract value from any idle minute, by learning a language one word at a time.

Second place in the voting went to ReadySetWork, an employee scheduling tool designed by restaurateurs looking to maximize efficiency and cut down on the pain point that is coordinating staffing schedules.

Snac presented its downloadable app which creates a personalized dashboard, or alternative home screen, mimicking an iPhone user interface. This application is available on more than 300 different types of phones across all major networks.

The team at Venmo presented their social text payment solution and preached “cash and checks are inconvenient and your friends don’t take credit cards.” Highlighting their service, the team demonstrated its product in action as they encouraged attendees to donate money for a sponsored relief mission to Haiti.

Yuxi Pacific Group rounded out the evening showcasing their mobile banking application that enables banking customers to deposit checks for anywhere at any time. Banks are charged a one-time fee to customize the application and banking customers can download the application from the iTunes store. A convenience for customers while allowing smaller banks to compete with bigger banks in the space.