Silicon Valley: 2/8 Event: Developer Secrets – Increasing App Store Sales
The App Store has changed mobile. It’s simply the most accessible and lucrative market place for developers to sell their apps. However, with over 140,000 apps there are real challenges of discovery and customer acquisition.
Mobile Monday Silicon Valley is here to help by rounding up a series of companies who are addressing the challenges of discovery so they can share their lessons with you. Topics will range from Advertising, Cross-selling, Social Media Marketing, Free Trial, and more.
Come and learn best practices from developers and other commerce enablers who have tested and identified what drives effective discovery in the App Store. Learn, mingle and enjoy a hosted bar!
The format will be a series of rapid fire presentations from developers including Flixster, Booyah and TripIt.
The event is being hosted by our awesome sponsors, Flurry and Admob.
Logistics
Location: Parc 55, 55 Cyril Magnin St., San Francisco
Date: Monday, February 8th at 7 pm. Doors open at 6:30 pm.
Cost: Free. But registration is required to attend.
Drinks: Also, free.
New York: The Mobile Premier Awards Announces the 20 Finalists to the Mobile Premier Awards in Innovation
The Mobile Premier Awards announces the 20 finalists to the Mobile Premier Awards in Innovation: The best grassroots startup innovation chosen by their peers in partnership with MobileMonday, the global community of mobile professionals.
The finalists were chosen by an international jury of the most recognized mobile industry experts who will pitch their idea, application or project at the Mobile Premier Awards event that takes place in Barcelona, at the Petit Palau of Palau de la Musica on February 15, 2010 in front of investors, operators, media companies, peer entrepreneurs, and press and influential bloggers.
The year’s MPA best in Mobile Startup Innovation Finalists are:
- MobileMonday Austria – Mobilizy
- MobileMonday Barcelona – fonYou
- MobileMonday Berlin – spendino
- MobileMonday Bogota – RedSalvavidas
- MobileMonday Chennai – mobiSiteGalore
- MobileMonday Copenhagen – Cepa Mobility
- MobileMonday Edinburgh – Mobile Acuity
- MobileMonday Estonia – TaxiPal
- MobileMonday Lithuania – SendFlow
- MobileMonday London – Audioboo
- MobileMonday Milan – Soundtrckr
- MobileMonday Munich – Aloqa
- MobileMonday New Delhi – Voicetap Technologies
- MobileMonday New York – PercentMobile
- MobileMonday Oslo – Bipper Communication
- MobileMonday Rest of EMEA – Layar
- MobileMonday Silicon Valley – CloudMade
- MobileMonday Slovenia – Visionect
- MobileMonday Stockholm – MoSync
- MobileMonday Tel Aviv – waze
The finalists chosen to the Innovation Awards will present along with the winners in the other categories chosen by our partner networks (see below). You can follow their activities here on this MPA Finalist Twitter List.
Mobile Premier Awards Registration
To attend the Mobile Premier Awards in Barcelona on February 15, you can buy full price tickets here on Amiando. If you are a member of dotopen, you (and up to four of your colleagues) can buy a special ticket price of 39€ instead of 99€ for non-members, and you get additional benefits. Check here for all details on registration.
About the Mobile Premier Awards
The Mobile Premier Awards are the point of reference in startup premiers during the Mobile World Congress on February 15, 2010 in Barcelona and are organized in collaboration with some of the main networks in the industry including MobileMonday, Mobile Marketing Association (MMA), Mobile Entertainment Forum (MEF), MEX, MobileActive.org, Women 2.0 and the Women in Mobile Data Association.
This year we have received over 600 startup submissions from all continents to the different awards.
MPA in Innovation
The classic peer-reviewed, global grassroots competition where MobileMonday chapters nominate a local startup to eventually pitch in Barcelona.
MPA in Marketing
The best startup in Mobile Marketing – in partnership in partnership with the Mobile Marketing Association.
MPA in Entertainment
The best startup in Mobile Entertainment in partnership with the Mobile Entertainment Forum.
MPA in User Experience
The best startup in Mobile User Experience in partnership with MEX.
MPA in Social Change
The best startup using mobile for social change in partnership with MobileActive.org.
MPA in Female Entrepreneurship
The best woman-lead mobile startup in partnership with Women 2.0 and the Women in Mobile Data Association.
The Mobile Premier Awards are a once a year opportunity to reach the most influential professionals and companies in innovation in the mobile industry and so it offers unique opportunities for visibility and communication. If you are interested, ask us for some more information at info(AT)mobilepremierawards(DOT)com.
New York: MobileMonday NY’s First Event for 2010 is Being Rescheduled for Disaster Relief Effort with Other NY Tech Organizations
In light of the heart wrenching devastation that has struck Haiti, we are rescheduling the originally planned event to initiate and host a special Haiti disaster relief event.
We have reached out to others and are now working with fellow NY technology groups including Girls in Tech, Entrepreneurs’ Roundtable, SoS, and many others.
We will be updating the site with details and will keep you posted with further details in the comings hours and day.
Boston: Announcing Jeff Glass as our first guest blogger
Today we’re beginning a new series of guest blog posts on Mobile Monday Boston. Most analysts are predicting 2010 to be a turning point for the mobile industry. There’s a tremendous amount happening in the mobile industry in Boston and we hope through this series to bring some new voices to you.
To kick off the series, we’ve invited Jeff Glass to comment on the Quattro acquisition. Having sold m-Qube to Verisign for $250 million, Jeff is in a unique position to talk about the recent acquisition of Quattro.
Boston: Quattro Wireless and Apple in the News
We kick off the new decade with some great news for Boston.
Andy, Eswar, and the rest of the team have been great friends of Mobile Monday over the years and we’re very happy about their success. Here’s some of the news on Quattro’s acquisition by Apple.
Silicon Valley: 1/11 Event: Virtual Goods and Micropayments on Mobile and Beyond
The next Mobile Monday Silicon Valley event on January 11 (register now before we sell out) will feature a panel discussion on the booming, $1 billion market for virtual goods. Our panelists, including executives from mobile payment platforms, game publishers and application developers, will discuss how they have successfully generated revenue with virtual goods, challenges presented by this new model for monetization, and their views on how the market will evolve in 2010.
This event is possible thanks to generous sponsorship from Hi-media. Details on the company are below.
Panel
Lex Bayer - General Manager Payments Business, Playspan
Doug Bewsher - CMO, Mig33
Mark Curtis - CEO, Flirtomatic
Steven Lurie - General Manager Mobile, Zynga
Pooj Preena - CEO, Hi-media USA
Justin Smith - Founder, Inside Network (moderator)
Roger Wood - CEO, Orca
Logistics
Location: W Hotel San Francisco (kinda awesome.)
Date: January 11th at 7 pm, doors open at 6:30 pm
Cost: Free - but registration is required to attend. (costs you nothing!)
Cocktails: provided (and you get free drinks!)
We are looking forward to seeing you there!
About Hi-media
Hi-media is an on-line media group, content publisher and provider of services designed to grow, retain and monetize Internet audiences. Our unique business model covers the entire media value chain and generates two revenue streams: sales of Internet advertising via our internal and external network, revenues from providing micropayment solutions to on-line publishers. Now, with an enhanced range of mobile services, Hi-media is pursuing its strategy of becoming a major player in all digital media and services.
Due to the overwhelming growth of virtual goods and the increasing need for online monetization, Hi-media is extending its business to the United States where it has set up operations for Hi-media USA in San Francisco, led by tech industry veteran Pooj Preena.
The group which operates in 9 European countries, USA and Brazil employs more than 500 people and posted in 2008 135 million euros in sales (excluding AdLink). Independent since its creation in 1996, the company is listed since 2000 on the Euronext Eurolist Paris (Eurolist C) and is included in the SBF 250, CAC IT and CAC Small 90. ISIN code: FR0000075988. Hi-media qualifies for FCPI as it received the OSEO label of “innovating company.”
Silicon Valley: Monetization Perspectives – Ads | Premium | Stores | Analytics & 2010 Predictions
We are closing out another great Mobile year for you this month. With the many alternatives to monetize on mobile we’ll take a look at what IS working and what’s NOT. We put together some great minds of mobile together to share their experiences.
Date: Monday, December 14. Doors open at 6:00 PM PST, panel starts at 7:00 PM PST
Agenda:
6:00-7:00: Arrival Registration
7:00-8:30 Panel Discussion
8:30-8:45 Open floor for Announcements
8:45-9:00 Farewell
Cost: Free - but registration is MANDATORY! Nokia is a secure building and requires a guest list and photo ID.
Register:
Moderator:
- Tom Tunguz - Associate at Redpoint Ventures http://www.linkedin.com/in/tomasztunguz
Panelists:
- Michael Bayle - VP Monetization & Marketing Amobee http://www.linkedin.com/pub/michael-bayle/0/0/972
- Daniel Cheng - Director of Business Development at Greystripe http://www.linkedin.com/in/danielcheng
- Jeff Freebairn - CEO Applytics http://www.linkedin.com/pub/jeff-freebairn/0/59/b38
- Patrick Mork - VP Marketing GetJar http://uk.linkedin.com/in/morkp
- Ted Burns - VP Product Management 4INFO http://www.linkedin.com/in/tedcburns
Venue:: Nokia Mountain View MAP
Nokia
323 Fairchild Drive
Mountain View, CA 94043
Building One – Nokia Café
Enter through the main door for registration and security clearance
Sponsors:
Nokia - www.nokia.com
Nokia is a consumer led company. There is a progressive and continuous increase in consumer involvement with technology and communications globally. People are broadening their modes of communication to include the web and, social networks are becoming central to how people communicate.
People want to be truly connected, independent of time and place, in a way that is very personal to them. And, Nokia’s promise is to connect people in new and better ways.
Nokia’s strategy is to build trusted consumer relationships by offering compelling and valued consumer solutions that combine beautiful devices with context enriched services.
GetJar - www.getjar.com
GetJar is the world’s largest cross platform app store with over a half billion downloads to date. The company provides more than 50,000 mobile applications across all major handsets and platforms to consumers in more than 200 countries. In addition to distributing content directly to consumers, GetJar also works with a select number of distribution partners including but not limited to Sony Ericsson, Sprint, Opera, Vodafone, 3UK and Virgin Mobile. In June of 2009, GetJar was named winner of the 2009 Meffy Award for Best Direct to Consumer Service. GetJar is backed by blue chip investors Accel Partners and is based in the UK, Silicon Valley and Lithuania.
Boston: Presentations from November 16th
Here are the presentations from last week’s event on mobile in emerging markets.
We used PollEverywhere to choose an audience choice award. The winner is Ruma!
Also a big thanks to Ted Chan and Itay Sharfi and MoMIT for their great work organizing this event.
Chicago: “Mobile Marketing Apps – Designing Branded Experiences” – Mon, 11/16 @ 6pm @ TechNexus
Please RSVP so we can get your name on the security list and plan refreshments, courtesy of our host, TechNexus.
MEETING DETAILS
————————————————————————-
Date: Monday, November 16, 2009
Time: 6:00 pm – 7:30 pm
Topic: Mobile Marketing Apps - Designing Branded Experiences
Presenter: Luigi Greco, Co-Founder & Managing Partner, 01 Design
Location: TechNexus, 200 S. Wacker Drive, 15th Floor, Chicago, IL 60606
Location Notes: Participants must sign-in at the reception desk on the first floor. Picture ID required. Take the elevator up to the 15th Floor.
Directions & Parking: Please see the “Getting Here” page on the TechNexus web site for details.
MEETING AGENDA
————————————————————————
6:00 pm – Sign-In / Light refreshments
6:15 pm - Quick introduction of the TechNexus startup incubation space
6:25 pm - Featured Presentation by Mr. Greco
7:30 pm > Refreshments / Networking
Presentation Synopsis for “Mobile Marketing Apps - Designing Branded Experiences”
Luigi Greco, co-founder of 01design, will showcase the 01design approach in strategic mobile & brand design for consumer brands. Over the last five years, 01design has developed apps for the iPhone and other mobile platforms for a wide portfolio of premium brands targeted to a range of consumer market segments. Using the case study format, Mr. Greco will discuss strategies for designing compelling branded mobile experiences, share some lessons learned, and touch on important issues such as marketing/branding goals, metrics and strategy.
About The Presenter
Luigi Greco plans and develops ideas for marketing and promotion activities using digital media and mobile devices; he also defines products and brings them to the market. He has worked on a wide range of projects for MTV, Dolce & Gabbana, IBM, Salvatore Ferragamo, TIM, Telecom Italia, and the Italian government.
Featured in the Adobe Magazine and Adobe in the International case study for MTV and D&G mobile projects, Luigi co-founded 01design. Working since thedot.com era as a new media designer and mixing his technical skills in this field with a unique, multi-perspective approach and knowledge that stems from a solid background in communication and new media studies, Luigi shared the vision of the mobile business with 01design with an “open garden” approach, trying to develop communication formats capable of helping global brands to start establishing a unique one-to-one marketing communication approach that turns the third screen into a real communication medium
About 01design
01design is a mobile application development and interaction strategy agency that provides custom content for brands. Customers include MTV, Dolce&Gabbana, AC Milan, Adobe, NOKIA, BNL BNP - Paribas, BancaSella, Gambero Rosso, Mondadori Group, TIM, TelecomItalia, AirOne, Alitalia, World Swimming Championships 2009, Committee for Formula One Racing in Rome, and Jamba.
01design is a pioneer and multi-awarded mobile agency based in Europe and has a unique team of strategists and developers that helps clients understand the mobile scenario. 01design provides marketing and technologies in order to reach the customer target goals using mobile 24/7 access platforms.
In the last five years 01design has developed a strong network of partnerships, experiences, and relations in the mobile industry with companies such as Adobe, Apple, Nokia, Opera, SonyEriccson, and more.
Additional Notes
- Please note the security restrictions listed above for gaining access to the building and plan accordingly.
- Light refreshments will be provided, so help us plan by confirming your attendance online as soon as possible.
- Special thanks to TechNexus for hosting this event and sponsoring the refreshments.
Boston: Mobile Phones for Social Impact – November 16th
Within the next three years, another billion people will begin to make
regular use of cell phones, continuing the fastest adoption of a new
technology in history (source: MIT Next Billion). Organizations such
as Grameen Phone have shown how mobile phones can provide a positive
impact in the developing world. In many regions, mobile phones provide
the first connectivity to the outside world and enable such diverse
services as: money transfer, medical record keeping, commodity price
updates, literacy education, and election monitoring.
Join some of the pioneers in this space as they discuss the challenges
and opportunities of using mobile phone technologies to improve
people’s lives throughout the world.
Time: Monday, November 16th, 6.30pm. Presentations lightning round
will start at 7pm.
Where: MIT Sloan, E51-115, Wang Auditorium – 2 Amherst St, Cambridge.
More information at http://bit.ly/eR4qs
Cost: Free, but you need to register at http://mobilesocial.eventbrite.com/
Mobile entrepreneurs: This event is for you! If you would like to have
a short pitch on how your company/organization is using mobile phones
to create social impact, please fill out your details at
http://bit.ly/m7Clz